Janet Hogan

Janet Hogan spent 30 years as a serial entrepreneur, running everything from restaurants to an advertising agency to multi-million dollar land developments. It wasn't till she was well into her 50s, during a simulated death experience, that she heard a voice deliver the ultimate brickbat : "You've let everyone down." 

In that one wake up call, she realised that by being what she thought was selfless, sacrificing her life to work and family, she was in fact being selfish, denying the world her gift.

Today, this former consumer brand builder (remember "Aussie Kids Are Weetbix Kids"?) devotes her time to reshaping the human brand, through her pragmatic and provocative self-discovery program: The 5th Door. 

She loves nothing more than taking people on a deep dive into themselves to conquer their Core Destructive Belief, the one thing that, according to Janet, keeps so many of us feeling stuck and unfulfilled. 

"I am here to wake people up to who they truly are and from there, craft a living that they love."