Sallie Jones is Co-Founder of Gippsland Jersey, an independent, farmer-owned premium milk brand based in country Victoria.
Established in September 2016, Gippsland Jersey is passionate about looking after dairy farmers, ensuring they are paid a fair price for their milk.
As well as helping improve profitability with the fair price at the farm gate, Sallie has leveraged her Gippsland Jersey identity and profile to help break down the stigma associated with mental health issues in the industry and the agribusiness sector in general.
With an infectiously enthusiastic personality, Sallie naturally and genuinely delivers a good dose of much needed kindness wherever she goes.
Being a start-up, Sallie has many roles and responsibilities in the Gippsland Jersey business, focussed predominately on the sales and marketing of the increasingly popular Gippsland Jersey milk brand.
Gippsland Jersey is in the process of opening a milk processing facility in Gippsland, where it is hoped that they can secure an export licence for fresh milk and other value add dairy products.
Sallie grew up on the family dairy farm in East Gippsland where her parents were pioneers in value-adding to all of the milk they produced by turning it into ice cream.
Sallie is cofounder of the Farmers Market in Warragul and Co-Founder of a local agency lovingly called Honeypot Creative Solutions that she started with her friend Kelly Koochew.
Sallie is a founding member of an established women’s networking group called Women in Gippsland and holds a Bachelor’s degree in Public Relations from Deakin University.
Sallie is a Director of Food & Fibre Gippsland and passionate advocate for Gippsland food producers.
In 2017 Sallie completed the Gippsland Community Leadership Program and was a participant in the Rocket Seeder - an agriculture accelerator program designed to support entrepreneurs across the food and fibre value chain.
Sallie is featured in the Visit Victoria ‘Go Far, Stay Close’ campaign and appeared on a Channel Ten TV show - Beyond the Fire.
Her love for rural Victoria and her local community knows no bounds, and she thrives on bringing ideas, events and activities to life that she knows will deliver benefit, joy and wherever possible, that good dose of kindness to any tribe they touch.
Sallie's proudest achievements are her husband Pete and their three young children.